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Event Details
Social Business Strategy Workshop for Social Strategists
Altimeter offers two open enrollment workshops on Social Business Strategy specifically for Social Strategists. The goal is to serve organizations and individuals outside of the dedicated training sessions that are usually conducted in larger groups at individual companies. The workshop will be led by Ed Terpening, Senior Consultant from Altimeter Group. Ed was formerly the lead social media strategist at Wells Fargo and brings with him years of hands-on experience.
At the end of Day 2, these workshops also feature outside speakers who will share their experiences in creating social business strategies.
Learning Objectives
| Program |
Learning Objectives |
Duration |
| Social Business Strategy for Social Strategists |
- Create a coherent social business strategy that drives business results through the development and execution of effective social media initiatives appropriate to the company’s maturity level.
- Assess, select and use appropriate social media tools to meet the business needs.
- Build an external presence and manage reputation through communities and communications programs.
- Build organizational capability through coaching, mentoring and training social media practitioners and business users.
- Implement an effective social media strategy.
|
Two days in person |
Agenda
Day 1:
| 8:00am-9:00am |
Breakfast |
| 9:00am-9:30am |
Welcome and Introductions |
| 9:30am-10:00am |
The Social Business Strategy Framework |
| 10:00am-10:45am |
Defining Your Social Business Objectives • Exercise: Map social goals to business objectives |
| 10:45am-11:00am |
Break |
| 11:00am-12:00pm |
Developing Your Social Business Vision • Exercise: Write your social business vision |
| 12:00pm-1pm |
Lunch Break |
| 1:00pm-2:45pm |
Developing Social Business Initiatives (Learn and Dialog) • Exercises: Learn and Dialog initiative examples |
| 2:45-3:00pm |
Break |
| 3:00-4:45pm |
Developing Social Business Initiatives (Support, Advocate, and Innovate) • Exercises: Support, Advocate, and Innovate examples |
| 4:45pm-5:00pm |
Wrap-up and Review |
Day 2:
| 8:00am-9:00am |
Breakfast |
| 9:00am-10:30am |
Brainstorm Strategic Initiatives • Exercise: Create a list of initiatives |
| 10:30am-10:45am |
Break |
| 10:45am-11:30am |
Prioritizing Initiatives into Three-Year Roadmaps • Exercise: Create a Three-Year Social Business Strategy |
| 11:15am-12:00pm |
Review Three-Year Roadmaps |
| 12:00pm-1:00pm |
Lunch |
| 1:00pm-2:00pm |
Getting Your Organization Ready to Engage |
| 2:00pm-3:00pm |
Panel/Special Guest |
| 3:00pm-3:15pm |
Wrap-Up |
Confidentiality
Learning as a group increases when there is the ability to share. At the same time, because open workshops involve individuals from multiple organizations, confidentiality also needs to be respected. The workshops operate under the Chatham House Rule with the aim of providing anonymity to speakers and to encourage openness and the sharing of information. The Rule states: “When a meeting, or part thereof, is held under the Chatham House Rule, participants are free to use the information received, but neither the identity nor the affiliation of the speaker(s), nor that of any other participant, may be revealed.”Therefore, participants are asked to think through in advance what aspects of their business strategy and tactics they are willing and able to share, keeping in mind that there may or may not be competitors in the room. In addition, the workshops will be a social media free zone. Participants are free to indicate via social channels that they are participating, but are not permitted to share workshop discussions.
Terms and Conditions
Before a program begins, Altimeter Academy incurs an administrative cost related to your registration. Therefore the following fees apply:
|
Number of Days before program
|
Substitutions Allowed if current schedule permits
|
Transfer Fee
|
Cancellation Fee
|
|
More than 30 days
|
Yes (no fee)
|
None
|
None
|
|
15 - 30 days
|
Yes (no fee)
|
25% of tuition
|
50% of tuition
|
|
Less than 14 days
|
No
|
50% of tuition
|
100% of tuition
|
Transfers:Transfer requests must indicate the new date and/or new workshop the participant wishes to attend. 100% of the full tuition is non-refundable if:
- The participant does not attend another workshop within one year of the original program start date.
- The participant transfers more than two (2) times
Refunds:Any remaining balance of a cancelled program's payment can be applied to another Altimeter Academy workshop within one year of the original program date. After one year, the balance is non-refundable.
Invoicing
Please contact Shannon Geise at Tel. 781-316-1822 or Shannon@altimetergroup.com with further questions or invoicing options.
When & Where
Harvard Club of New York City
35 West 44th Street
New York,
NY 10036
Wednesday, January 30, 2013 at 8:30 AM - Thursday, January 31, 2013 at 5:00 PM (EST)
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